How to know when holiday advertising lies to you

In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season.

Advertisements may not measure up to consumer expectations, so it’s all about reading the fine print.

To avoid frustration and overspending, which can dampen your holiday spirit, be aware of these five lies you might hear from retailers. Depending on the retailer, some of these may be truth, but knowing that they potentially could be misleading you will help you be a smarter holiday shopper.

1. “We have the lowest prices of the season.”

2. “The price is 50% off the ‘original’ price.”

3. “These deals are only while supplies last.”

4. “You can get an extra 10% off when you sign up for a store credit card.”

5. “We have special deals on name-brand items.”

“It’s bad for the economy because people are not shopping as long as they normally would,” he says. “The retailer has used false information in an effort to get you to stop shopping right there and make that transaction based on something that’s a false premise. In the aggregate, that means there is resource misallocation.”

If a big-name store running a national campaign has only a few of the items in stock, consumers might have a deceptive advertising case for the Federal Trade Commission.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.