Sweet treats have been a staple in lunchboxes for years. The fruit snack industry has been holding steady with sales of about $1 billion, but, excluding the effects of price changes, unit sales were down about 5.5 percent in the past year, according to IRI data.

The decline may be partially because shoppers are becoming increasingly skeptical about the food they're eating as they look for healthier alternatives.

Fruit snacks have gotten some companies into trouble. Annie's Homegrown was sued earlier this year for alleged false and deceptive advertising of its fruit snacks.

General Mills said it does not promote its fruit snacks as a replacement for the real thing. It labels its products as fruit-flavored snacks rather than simply fruit snacks.

“All fruit-snacks products are at their core treats, and our studies show kids love the products we provide because our products deliver the right balance of fun and nutrition for a treat,” senior marketing manager Melissa Gallant said in an email.

Read full article here and learn more about Deceptive Advertising here.

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