Thousands Agree to Clean Port-a-potties for Free Wi-Fi
Thousands obliviously agree to clean port-a-potties for free Wi-Fi
Public Wi-Fi provider Purple recently attempted to determine if anyone actually reads terms and conditions before hitting “agree.”
Spoiler: they do not.
In a clever experiment, the UK-based company added a “community service clause” to its existing privacy policy. The clause stated users would be required to complete 1,000 hours of community service that could include “cleaning portable lavatories at local festivals and events,” “cleansing local parks of animal waste,” “providing hugs to stray cats and dogs,” “manually relieving sewer blockages,” “painting snail shells to brighten up their existence” and “scraping chewing gum off the streets.”
In just two weeks, more than 22,000 people agreed to the terms, and only one individual, or 0.000045 percent of all Wi-Fi users, managed to spot the unusual clause.
“Don’t worry, we aren’t going to round up these individuals and ask them to don their rubber gloves and repay the community debt,” Purple wrote on its site. “The real reason behind our experiment is to highlight the lack of consumer awareness when signing up to use free Wi-Fi.”
Purple recently modified its privacy policy, cutting it down from 1,600 words to just 260.
Read full article and learn more about Terms and Service here.
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