COCA-COLA SLAPPED WITH LAWSUIT CLAIMING DECEPTIVE ADS CAUSE INCREASED OBESITY AMONG AFRICAN-AMERICANS

By John Houck

Coca-Cola and the American Beverage Association (ABA) are being accused of intentionally deceiving consumers about the health implications associated with drinking sugar-laden beverages. According to a new lawsuit filed by two pastors, the alleged dishonesty perpetrated by the organizations has become “a matter of life and death” to the African-American community.

In the complaint filed in Washington, D.C., late last week, Delman Coates, pastor of Mt. Ennon Baptist Church, and William Lamar, senior pastor at Metropolitan African Methodist Episcopal Church, claim “false, deceptive, and misleading” soda marketing tactics are being used to intentionally confuse consumers. The two pastors, along with public-health group Praxis, say Coca-Cola’s advertising campaigns and the ABA purposely downplay the dangers of consuming sugary drinks by ignoring “material facts” that link sugar with certain health problems.

“Reasonable consumers lack the scientific knowledge necessary to determine that many of Defendants’ representations about sugar-sweetened beverages are false and misleading, including that they omit material facts about the link between such beverages and obesity, type 2 diabetes, and cardiovascular disease,” the complaint states, as reported by The Blaze.

Read full article and learn more about Deceptive Advertising here.

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