FTC Guardian Educational Webinar Series

Why It’s So Easy for Small Businesses to be Sued by the Federal Trade Commission

Presented By:

Summary

Small Business Owners: these 3 factors are the reasons reputable small businesses can get sued by the FTC, and in some cases how their management can become personally liable for damages.

  • Most FTC Regulations involve detailed, specific requirements. And there are no obvious, specific strategies or formulas for compliance. You’re on your own to figure it out.
  • Most small business owners “Don’t Know What They Don’t Know”. This is a cliché, but there is a lot of truth to it because most small business owners don’t have a source of information regarding new developments and how to comply with them.

FTC Guardian has identified 3 specific areas for that are critical for small businesses to navigate in a hyper-regulated environment.

  1. Privacy & Data Security. In 2023, 5 states will have their own privacy-data security laws. Do you understand how compliance with these laws will affect the value of your business? 
  2. Testimonials & Reviews. Do you know that a success-story testimonial is regulated by the FTC as an ad claim? And do you know that the FTC requires a very specific disclosure?
  3. Accessibility Compliance. Are you aware that there have been thousands of lawsuits filed by plaintiff’s attorneys in the last few years over the American’s With Disabilities Act (ADA)? 

Here’s how FTC Guardian.com can help. We’ve put together an educational webinar that will give you a head’s up on these 3 areas that’s easy to understand and apply. You’ll become a smarter marketer for your business.

So, sign up now for the webinar.

You will learn (Takeaways):

  • How non-compliance with privacy & data security requirements can devalue your business
  • Why a “results not typical” disclosure won’t work anymore for success-story testimonials
  • Why a “generally expected results” disclosure can save your bacon
  • The 3 ways courts are ruling regarding ADA lawsuits
  • Recommendations for ADA compliance going forward

About the Presenter: Chip Cooper, Esq. is CEO of FTC Guardian and responsible for marketing compliance training at FTC Guardian. Chip is also a practicing eCommerce attorney and FTC compliance attorney, and a former Adjunct Professor of Law at Wake Forest University School of Law. Visit his website: EcommerceAttorney.

Speaker

Chip Cooper, Esq.

Chip Cooper, Esq. – The #1 Rated FTC Compliance Training Expert!

Chip Cooper is known as the most sought after Internet Marketing and SaaS Attorney in the online business community. He is famous for writing and publishing a numbers of books specifically on the topic Internet & SaaS Law, and has business clients of all sizes Worldwide.

Chip has over 30 years legal practice experience in the field of Software, IT & Internet Law, and is a Speaker as well as an author of 4 books, on software & online FTC legal compliance

Chip Cooper is Co-Founder & CEO of FTC Guardian
Of Counsel to Jones & Haley P.C.
Adjunct Professor Software Law for 20 years at Wake Forest University School of Law

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